Thursday, February 28, 2013

Dropbox users claim email addresses leaked to spammers, company blames 2012 security breach

dropbox for android

Dropbox users are reporting spam coming to unique email addresses used for the cloud storage service. In a forum thread from yesterday, a user complained that a Dropbox-specific address had been receiving spam since February 20th, suggesting that the address had been exposed. After a moderator dismissed the claim by saying that spammers might have guessed the address randomly, several other people raised the same issue, most with addresses that were used only for Dropbox. They generally reported spam starting around the 19th or 20th.


About an hour ago, after the issue gained traction on Hacker News , a Dropbox employee posted a response:



We’ve been looking into these spam reports and take them seriously. Back in July we reported...



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Dropbox Users Claim Email Addresses Have Been Leaked

Dropbox users are reporting that unique email addresses used with Dropbox are getting spammed. A coincidence, or early signs of another hack?



Early Thursday, Dropbox user Forrest F made an exceptional claim on Dropbox's support forums: "You guys leaked or gave out my email. Why?"


Forrest, it turns out, had employed a trick common among cautious internet users — he used a unique variation of his email address, otherwise known as an alias, whenever he signed up for a new service. That way, the thinking goes, he could see if any companies he trusted with his information were sharing it. If spam arrived in his inbox, he could see that it was sent to an alias, and track it back to its source. Recently, he started getting spam — and it came from his Dropbox address.


A moderater quickly addressed the claim, saying that Forrest likely hadn't been hacked. "A lot of spammers try hit and miss techniques," he wrote "and you're likely just a random victim rather than a whole mass leak of tons of DB users' emails."


Forrest didn't buy it — "I have several emails set up with several sites some for even a few years. But someone, somehow, figured out just this one. Amazing."


"Right," the moderator said, "That's essentially what I was saying. It was a random guess. Dropbox doesn't give away emails like this."


But then, what started as a single user complain quickly snowballed. Complaints came rolling in, and many confirmed that email addresses used only with Dropbox had started receiving spam:






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'The Witcher 2' finally comes to OnLive today, includes free PC copy if you pay for streaming

witcher 2 onlive 640

We haven't heard a peep out of OnLive since the company's near-collapse last year, but the cloud gaming service has never stopped. Today, the company's bringing its first new title to the platform since September, and it's a pretty good deal to boot. You can now purchase a streaming copy of The Witcher 2: Enhanced Edition to play via OnLive for $19.99, and get a full downloadable PC copy of the game from Good Old Games, too. Even if you decide not to stream the game, you're still getting your money's worth.


The funny thing about this particular game — The Witcher 2 — is that it was actually slated to appear on OnLive nearly two years ago. OnLive said the game was "coming soon" back in June 2011, at the Electronic Entertainment Expo....


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Amazon Prime now streaming shows from Travel Channel, Food Network, HGTV, others

Amazon Instant Video stock 1020

Amazon today announced it's signed a deal with Scripps Networks Interactive that will bring TV content from a slew of channels including the Travel Channel, Food Network, HGTV, DIY Network, and Cooking Channel to Prime Instant Video. It's the first such online-only subscription distribution agreement anyone has reached with Scripps, representing the latest salvo fired in an escalating licensing battle with Netflix.


Scripps content will be available starting today, with popular shows including Anthony Bourdain: No Reservations, Iron Chef America, Man vs. Food, Cupcake Wars, House Hunters and more. Aside from streaming episodes, Amazon says you'll also be able to purchase "many" programs for permanent storage in the cloud via Instant...


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Pandora Remixes Its Free Listening Limits

Faced with ever-rising music licensing fees, music streaming service Pandora has implemented a 40-hour per month limit on free mobile listening - a small change that has large implications on the state of music delivery services.


The reason for the listening cap, according to Pandora cofounder Tim Westergren, is due to the increase in per-track royalty fees, which "have increased more than 25% over the last 3 years, including 9% in 2013 alone and are scheduled to increase an additional 16% over the next two years."


Westergren's blog entry detailing the new policy was succinct and to the point. Emphasizing that this change would only effect less than 4% of Pandora's monthly listeners, Westergren also took the opportunity to point out that computer users would be unaffected by the change, and that listeners were more than welcome to sign up for Pandora's paid subscription services.


Investors took note of the announcement too, with Pandora's stock down as much as 6.5% percent just prior market opening this morning. (Though that dip was shallowing out to less than 1% by the time this story went to press.) The listening cap, and Westergren's alternatives have revealed the continuing weak spot for online services: generating revenue on mobile platforms.


Blame Mobile, Again


The reason Pandora can continue offering free, unlimited and ad-supported music on computers is simple: there's enough ad space shoved at free listeners' eyeballs that will, along with the audio ads, cover the costs of those royalty fees. But on mobile, audio ads are about all Pandora can put in front of their listeners. You could increase the frequency of ads, of course, but that would likely lead to less listeners than more paid listeners.


Cracking the mobile puzzle is very much an enigma for online services, because the form factor and use of many mobile devices preclude the type of ad displays and other revenue generators that worked on PC platforms. It is especially difficult for music services that, unlike social media services that have their content created by the very users they serve, have to come up with fixed licensing costs to broadcast music tracks.


(See also Could Music Licensing Costs Kill Pandora? Last.fm's Troubles Are A Warning Sign)


While Pandora may take a bit of hit from this move, a smart trimming move like this should help weigh in costs and not irk users too much. Other services may see some migration from Pandora in the near-term, but those services are likely to be in the same boat and may have to implement similar moves of their own.


Music is expensive and mobile is a revenue suck. This combination is a bad playlist for companies like Pandora, until they can figure out a better mix.



Wednesday, February 27, 2013

Online education wins big as TED awards $1 million to pioneer Sugata Mitra

via tedconfblog.files.wordpress.com

"Big ideas" conference TED has awarded its 2013 prize to Sugata Mitra, a longtime educational expert and proponent of "minimally invasive education." The TED Prize is awarded every year to fund a project by its recipient, but in 2013, the award has been increased from $100,000 to $1 million. The money will help Mitra start the "School in the Cloud," a lab in India where students can try out a variety of online learning tools and receive online mentoring. These "controlled experiments" will help test the effectiveness of different educational methods, most presumably focused on testing Mitra's philosophy of self-organized teaching.


Since 1999, Mitra has championed self-directed, computer-based education


Mitra was one of the first major...


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Directors Of Smaller Films Say There's No Prestige Gap For Video On Demand

Oscar-ceremony attendees say they want eyeballs any way they can get them.



From the film Inocente, winner for Best Documentary Short.


Via: facebook.com


A lot of people saw this year's Best Picture nominees — six of the nine grossed over $100 million at the box office — but, as usual, fewer people saw the films nominated in categories like Best Short Film, Best Documentary Short, Best Documentary, Best Animated Short, even Best Foreign Film. Filmmakers nominated in some of the more obscure Oscars categories, though, said on the red carpet Sunday they were hopeful that the proliferation of video on demand services will be able to put their films in front of more viewers in future years.


Anything less than a full theatrical release may have been a disappointment in the past — but these days, filmmakers said, VOD is increasingly becoming the preferred means by which to release their work. Hard numbers are difficult to come by, but available figures show VOD on an indisputably upward trajectory. (Last year the L.A. Times estimated that simultaneous theatrical and VOD releases doubled between 2009 and 2011, and were expected to climb an additional 30% in 2012.)


"We want people's eyes to get on our films, so anything that helps people's eyes get on our films, for us, it helps," said Sean Fine. Fine and his wife, Andrea Nix Fine, won the Academy Award for Best Short Documentary for their film, Inocente, initially released on MTV. "I think we have to adapt to this day and age."


Roman Coppola, nominated for Best Original Screenplay for Moonrise Kingdom, agreed. "In the past, video release was considered poor; now there are a lot of virtues to it," he said. Coppola released his indie film A Glimpse Inside the Mind of Charles Swan III, staring Charlie Sheen, via VOD at the beginning of this year.


"It doesn't seem to be received very well, critically at least, but a lot of people I've been in touch with are really enjoying it," Coppola said on Sunday — and that can often be the point of a VOD release: getting a film made and in front of audiences, studios and critics be damned.


Another advantage, according to Coppola: "The money doesn't get as diffused — it's more direct. The filmmakers or the financiers have a better chance of getting their money back."


"I think [filmmakers are] very interested," said Cynthia Wade, nominated with husband Robin Honan for their documentary short Mondays At Racine , about the possibilities of video on demand. The pair agreed that their primary goal was to get as many people to see their films as possible — and an added bonus, they said, was the fact that VOD allows them to see more of their colleagues' films as well.


"I was thrilled that I was able to buy and download Searching for Sugar Man," Wade said. The film took home the award for Best Feature Documentary; two of the other nominees Five Broken Cameras and Invisible War were both available streaming on Netflix, Honan noted.


Will more VOD releases mean better access to Oscar-caliber films in future years? Hopefully — but if it is, another side effect might be Oscar pools getting more competitive too.


"The bottom line is, you just want to get your movie in front of people," Coppola said. "It's fantastic to have it seen on a wonderful big screen, but however they choose to see it is fine with me."


Tuesday, February 26, 2013

The Terrifying World Of Teenstagram

Same service, totally different rules. How teens are taking Instagram and making it their own.


LINK: The Terrifying World Of Teenstagram


Same service, totally different rules. How teens are taking Instagram and making it their own.


The Pirate Bay leaves Sweden after threats of legal action

The Pirate Bay

The Pirate Bay will no longer be hosted by the Swedish Pirate Party, due to mounting legal pressure from a domestic anti-piracy group representing the entertainment industry. According to TorrentFreak , the file-sharing site will now be hosted with support from the pirate parties in Norway and Spain, where it may find more favorable legal environments.


In October, the Pirate Bay relocated its operations to the cloud as part of an effort to evade police raids and the location of its headquarters remains unknown, though it has continued to use web hosting services provided by the Swedish Pirate Party. Earlier this month, however, the Pirate Party was threatened with a lawsuit from Sweden's Rights Alliance, which represents the movie and...


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Monday, February 25, 2013

This Is Most Likely The First Instagram Ever Taken In North Korea

Kim Jong Un will be Instagramming brunch in no time!



Via: instagram.com


The photo is of a sign welcoming nuclear test scientists, which have sprung up around Pyongyang, North Korea. Jean H. Lee, the photographer and Korea bureau chief for the Associated Press, sent the first tweet out of North Korea today. Wireless internet is now available to foreigners, but not locals, courtesy of North Korean mobile services provider Koryolink.



Jean H. Lee's first tweet from North Korea:


HP emerges as big winner in webOS sale, and LG doesn't rule out a phone

hp webos

HP will indeed sell key pieces of its webOS product and team to LG for use in smart TVs, but contrary to earlier leaked reports, the deal doesn't include the entire webOS portfolio. What's more, LG's plans include the possibility of eventually producing a phone or other mobile devices that run webOS, although the company remains focused on televisions in the short term. The result is a deal that looks like a clean exit from the webOS debacle for HP, and the beginnings of another muddled, confused chapter for Palm's operating system with LG at the helm.


According to HP COO Bill Veghte, LG will acquire the source code, documentation, websites, and team behind the client side of webOS, but HP will retain the entire cloud services division...


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Microsoft Completes Journey To Big Data Through Hadoop

There's no beating around this bush: today Hortonworks announced a new beta version of its Hadoop Data Platform that will run on Microsoft Windows Server, a move that shows Microsoft's own big data efforts will forever be connected to open source innovation.


This is a highly significant (and even expected) move in the big data sector, even as this is a very strange intro to write. Hortonworks is one of the big Hadoop vendors in the market, though more in terms of innovation than sales, where Cloudera is currently regarded as the leader. Hortonworks' founder and architect Arun Murthy is one of the original Hadoop coders that came out of Yahoo back in the day, and he also serves as the VP of the open source Apache Hadoop project at the Apache Software Foundation.


Which all means that any major platform move like this is sure to impact the rest of Hadoop development and, by extension, the rapidly growing Hadoop ecosystem that's driving much of the big data sector.


Why Windows?


Until today's announcement, Hadoop of any flavor was typically to be found on a Linux-based machine (physical or virtual). This made a lot of sense, since one of the big advantages of Hadoop is the capability to expand its data warehousing out on any number of clustered computers. When the operating system of those clustered machines is Linux, growth is frictionless in terms of licensing and configuration.


But when the underlying operating system is Windows Server, then wouldn't the licensing of Windows create much more friction when trying to build a Hadoop cluster? Or, to put it more frankly, wouldn't using Windows Server as the OS for a Hadoop system be too expensive?


David McJannet, VP of Marketing at Hortonworks, doesn't seem to think so. From Hortonworks' perspective, there were just too many Windows-based shops out there that were shying away from using Hadoop because they didn't want to mess around with heterogeneous resource management that would be part of the package of deploying a Linux-based Hadoop solution.


Infrastructure management is a big component of the reasoning McJannet gave to explain Microsoft's work with Hortonworks over the past 18 months. Numbers were also a big part of reason for the new version; McJannet cited that a "majority of servers" were running Windows in the enterprise now.


The company's press release backs that up: "According to IDC, Windows Server owned 73 percent of the market in 2012 (IDC, Worldwide and Regional Server 2012–2016 Forecast, Doc # 234339, May 2012)."


It is not clear just what server class this 73 percent represents, since the report itself costs $4,500, and it thus a little hard to access. File servers? Application servers? It's sure not web servers, where according to Web analytics from Netcraft, Microsoft currently has 16.93% of the marketshare, dwarfed by Apache's 55.26% marketshare.


McJannet also cited ease of data exploration as another reason for Hadoop on Windows. Using SQL-based queries that can now directly integrate with the Hadoop Distributed File System (HDFS), products like SQL Server and Excel can tap straight into Hadoop-stored data, enabling end-users to more easily navigate through the lakes of data Hadoop contains.


Embracing Open Source


This is not the company's first foray into Windows land. Late last year, Hortonworks released the Windows Azure HDInsight product - essentially Hadoop for the Azure cloud platform.


As odd as it may seem to see Hadoop on Windows Server, the move makes a lot of sense from the Microsoft side of the arrangement. The company needed a big-data entry ever since it decided to drop its own Dryad data warehousing framework back in 2011. The expectation a year ago, when Microsoft announced it would build in tools within SQL Server to connect to Hadoop, was that this day would eventually come.


McJannet emphasized that to date, Microsoft was playing well with others within the open source development model that Hadoop uses, so much of this innovation will be dropped back to the rest of the Hadoop community.


Expect, then, to see more Hadoop vendors to announce their own connections to Windows in the near future.


Image courtesy of Shutterstock.



Friday, February 22, 2013

Xbox Live and Windows Azure suffering from extended outages

Xbox Live logo

Several Microsoft online services are suffering from problems this evening, with both Xbox Live and the Windows Azure cloud service in the midst of extended outages. According to Microsoft's status page, Xbox Live users may have issues accessing data and saved games in the cloud. SmartGlass is also affected, along with the Xbox Live Karaoke and ESPN apps. The problem has been ongoing for several hours and appears to be getting worse, with the company recently adding Xbox Live functionality for Halo 4 to the list of affected services. In an update posted at 9:03PM ET, Microsoft states that "We are still working as fast as we can to fix the issue."


The problem may be related to another service interruption, this one affecting the...


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Sony says PS4 cloud features are 'aspirational,' isn't sure what will work on day one

PS4 Holiday 2013

At Sony's big PlayStation 4 announcement earlier this week, the company made it clear that it was going to rely on the cloud for many of the console's new features. Sony talked up the ability to play online games while they download, uploading and sharing gameplay video on the fly, and a lot of other cloud-based features that appear inspired by the recent purchase of Gaikai. Unfortunately, it's not yet clear what exactly will work out of the box. Jack Tretton, president and CEO of Sony Computer Entertainment America, sat down for an interview with Forbes and was asked if Sony's new fleet of cloud services would be available at launch. "I think it's aspirational on the device, as opposed to us standing up there, pounding the floor and...


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Thursday, February 21, 2013

The Site That Wants To Kill The Credit Score

A little-known lending program skirts financial institutions — and the credit agencies that police them.



Kiva, the online micro-lending organization, has been criticized for two main reasons: ignoring users in its own back yard and relying on middlemen loan institutions to manage money.


That's, in part, why Kiva Zip exists.


Even in the United States, many of the microfinance institutions (MFIs) Kiva works with charge interest ranging from 4 to 10 percent (a rate the lender is hardly aware of). The average interest rate of MFIs Kiva uses overseas is much, much higher. Most of the MFIs are nonprofits using the interest rates to pay for overhead—but it still makes a dent. Plus, partnering with outside financial institutions brings baggage; namely, an an institutional aversion to risk.


Kiva Zip, a straight up peer-to-peer lending service launched in the United States and Kenya, takes out the MFIs entirely. It's still in early testing, and Kiva is keeping it somewhat on the down-low. But the service has already resulted in loans totaling $400,000 to 135 entrepreneurs in 28 states, as well as around 424 loans totaling $81,550 in Kenya.


The loans are zero-interest, and anyone is eligible, regardless of their credit score. To be listed on the site, the borrower only needs a vetted "trustee," as Kiva calls them, whose relationship to the borrower can range from teacher from a work-training program to a pastor—or even someone who has successfully paid back their own Kiva Zip loan. Once the borrower has placed their profile on the site, anyone can click and give them a loan starting as low as $25. The trustee has no financial obligation if the loan isn't repaid; the system, like classic Kiva, relies mostly on trust.


"One big breakdown in the market is that credit scores are based on an algorithm that doesn't capture who you are," says Kiva President Premal Shah. Instead of an algorithm, the loan is granted based on investors' own criteria — Yelp ratings, some subjective quality of the idea, their grades in a training program, the entrepreneur's personal character, or a simple hunch.


There's more than a hint of social media utopianism in what Kiva is doing. "You think about LinkedIn and social graph. It's all about who is connected to whom and who will vouch for whom," says Shah. "Say you have a housekeeper. If you trust her with you keys, maybe you would vouch for her."


It's a bit like the Kickstarter model, except the money gets paid back. Kiva's model is also naturally more inclusive; where Kickstarter favors good self-marketers with extensive online networks, Kiva only asks for a good word.


Take Victor Chicero, who grew up in a coffee-growing region in Mexico. When he came to the U.S. in 2001, he worked a series of odd jobs, eventually landing a gig at a coffee shop through the pastor at the local church. He didn't have formal education past the age of nine. But he wanted to open his own cafe, so Chicero took a course at the Mission Economy Development (MEDA), a small business incubator for Latinos in San Francisco. It was there that he found trustees for his posting on Kiva.



Via: zip.kiva.org


Chicero borrowed $5,000, opened Cafeto Coffee Shop, which was a success, and paid back the loan. He's now signed up for another Kiva Zip loan to open a second location.


Based on Chicero's success, he is now able to vouch for other people in his neighborhood. Rocio Hernandez, a single mom from Mexico, was able to buy a car to expand her house cleaning business. Ernesto, who worked as a dishwasher when he first emigrated from El Salvador, was able to invest $5,000 in a taxi medallion. He has, in essence, built a tiny, ad-hoc credit ratings agency from scratch.


It remains to be seen what the cost of this altruism is. Credit scores, as ruthless as they can be, serve a purpose — so far, the repayment rate of Zip loans in the U.S. is 90.5 percent. Critics worry that the trustees' lack of material accountability limits their usefulness.




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Sony downplays 3D gaming and discusses supporting existing purchases on the PS4

sony ps4 logo stock

The day after announcing the PlayStation 4, Sony has been parceling out more information on the still-unseen console. Though the "final specs and design" are still being tweaked for a release at the end of 2013, we now have a long list of planned features and specifications, including answers to some of the most pressing pre-release questions. Sony initially focused on wowing audiences with connectivity and specs: it's touted a custom AMD Jaguar processor, 8GB of RAM, a 6x Blu-ray and 8x DVD drive, and screen- or controller-sharing features along with Gaikai-powered cloud gaming. But what have we learned since then?


Sony's 'trying to decide' whether the PlayStation 4 design will be shown at E3


The biggest question so far has been why...


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Wednesday, February 20, 2013

Sony confirms that the PlayStation 4 won't play PS3 games natively

PS4

Unfortunately, Sony just announced that the PlayStation 4 won't play PS3 games natively out-of-the-box — all of the games you've accumulated over the last few years will be stuck on the older console. However, Sony did say it is exploring "advanced technologies" to bring PS3 support to the PS4 eventually. That backwards compatibility could come via Gaikai-powered streaming, just as we heard last week. According to a Sony tweet, it sounds like that compatibility won't be limited to just the PS3 — original PS and PS2 games will eventually be available as well. However, at launch, it sounds like you'll be limited to new games only.





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Sony's PlayStation 4 will use Gaikai game streaming technology

Sony Gaikai stock 1020

Once upon a time, Gaikai was a tiny, optimistic company throwing everything at the wall, desperate to find a use for its cloud gaming technology. Today, those dreams have been fulfilled: Gaikai's David Perry walked out on stage at Sony's PlayStation 4 event, confirming that the new PlayStation will use that tech to stream games over the internet, with no need for discs or even titles that you can play-as-you-download.


Previously, we'd heard that Gaikai would just be used to deliver legacy PlayStation 3 titles on the new platform, but it sounds like that might not be the case. Perry suggested that any title you see in the PlayStation Store, you'll be able to "instantly experience."


Developing. Check out our PlayStation event live blog...


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Tuesday, February 19, 2013

Is 'PlayStation Cloud' the name of Sony's new streaming games service?

playstation 2 logo

We've seen quite a bit of information leak about what Sony has in store for its PlayStation event tomorrow, and a set of recent domain name registrations indicate that a service called "PlayStation Cloud" may also be in the cards. As spotted by Twitter user Superannuation, playstation-cloud.com, playstation-cloud.org, and ps-cloud.net were all registered on February 15th, with none other than Gaikai serving as the administrative contact (Sony bought the cloud-based gaming company last June).


Additional digging reveals that Gaikai appears to have registered a number of other related domains on the 15th, including .org, .co, and .mobi variants of the above web addresses as well as playstationcloud and pscloud. The new domains join p...


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Sunrise for iPhone: a next-generation calendar app plugged in to Facebook and Google

sunrise app 640

"I looked at my iPhone, and I don’t use any of the default apps anymore," says Pierre Valade. "Instead of Music, I use Spotify, instead of Notes, I use Evernote, and instead of SMS, I use WhatsApp and Kik. All these things are moving to the cloud, and every app is becoming more social." But one app was different. "I looked at Calendar, and thought maybe the same thing was going to happen, but who's going to do it?" Valade asked. Two years passed, and some great apps like Fantastical launched, but none sought to change the way we think about calendars. These apps were intelligent, but they provided no context on the events you have coming up.


Maybe it's because calendars are boring. Google Calendar nor iOS Calendar have changed much in...


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Microsoft Bullies Users Into Office 365 Services

Microsoft has confirmed Office 2013 licenses will be locked to one PC and one PC only, halting transfers of the office suite software to replacement computers and perhaps forcing users to use its new Office 365 services.


If you install Office 2013 on any PC, that licensed copy belongs to that computer for the life of that PC. $Deity help you if you lose that computer to hardware failure, age, or theft, because pfft! there goes your copy of Office 2013, even if you have the box with the license key and the installation discs.


This revelation has caused, as one might expect, some consternation in the tech community, if only because it puts the smackdown on the long-established practice of moving copies of Office to another computer when the need arose. Typically, a copy of Office outlasts at least one of my PCs, because the functionality of Office from one version to another isn't usually great enough to warrant a switch upon hardware upgrade. Especially for the price tag of Office.


Apparently, Microsoft is on to cheapskates like me, and is beginning to enforce corporate-like licensing on consumers now.


Just The Facts


Here's what PC World's Tony Bradley learned when he reached out to Microsoft.


"I asked Microsoft for clarification, and I received this official response: 'Office 365 Home Premium works across up to 5 devices (Windows tablets, PCs or Macs) and can be transferred across devices. The Office 2013 software is licensed to one computer for the life of that computer and is non-transferable.'"


The wording of Microsoft's response to Bradley is noteworthy: the software giant is clearly telegraphing that if you want ease-of-portability, then you should move to the subscription-based Office 365 model.


But that strategy makes little sense: while it is true you can have access to Office 365 on multiple computers at the same time, that's not the same thing as being able to take the one copy of Office you own and move it to another computer, deleting the copy on your first PC or allowing the copy of Office to deprecate when the machine is taken to the nearest recycling center.


Users pretty much get the fact that you have to buy multiple licenses of Office (or other locally installed software) when using it at the same time. But now Microsoft is saying that their software is forever tied to the first PC on which you install Office 2013.


Curiously, Microsoft is trying to justify this move with the somewhat whiney excuse that they've done this before.


"Office 2013 has the same licensing provisions around transferability as the equivalent Office 2010 package, which was the package purchased by most Office 2010 customers," the company told Bradley.


Um, not quite. Computerworld did some digging and learned that while there was language in Office 2010's EULA that seemed to limit one licensed copy to one PC, there were allowances in the legalese made for shifting from one PC to another.


"'You may reassign the license to a different device any number of times, but not more than one time every 90 days,' stated the EULA for Office Home & Student 2010, the most popular consumer version of that edition. 'If you reassign, that other device becomes the 'licensed device.' If you retire the licensed device due to hardware failure, you may reassign the license sooner.'"


That kind of language has been removed from Office 2013's EULA.


Like A Good Neighbor?


When I examined the pricing differences of Office 2013 versus Office 365 earlier this month, I was making the presumption that when you used a copy of Office 2013, you would be able to use that copy of Office 2013 for a hypothetical full three-year period.


Three years is a reasonable time to expect a computer to run and still be fast enough to keep up with the software Joneses, but it's not unreasonable to expect the inevitable loss of PCs due to breakdowns, theft, or disasters. That skews the pricing model a bit for the single-PC users that would have otherwise benefited from using the local versions of Office 2013.


If you recall, for one PC using the various Office flavors for three years, the cost breakdowns were:


Office 365 Home Premium: $299.97

Office Home and Student: $139.99

Office Home and Business: $219.99

Office Professional: $399.99


But if you factor in the possibility of a PC replacement (planned or otherwise) within those three years, for whatever reason, you get a pricing model like this:


Office 365 Home Premium: $299.97

Office Home and Student: $279.98

Office Home and Business: $439.98

Office Professional: $799.98


So, if you have any plans to update your hardware soon, Office 365 looks like a much better bet, unless you are using the version of Office with the least features, Home and Student. And, if you are worried in any way about unplanned loss, then suddenly Office 365's subscription plan looks suddenly like an insurance policy.


Microsoft is clearly trying to push users into getting connected to its own ecosystem, hoping Office 365 and the just-released to the public Outlook.com will tie users into their services just as Google/Android holds its users in quiescent (and revenue generating) thrall.


The key difference is that while Google uses the freemium model for attracting users, Microsoft seems to be applying the use-this-or-pay-more model.


Charming.


Image courtesy of Shutterstock.



Life After Zynga: Riding The 'Draw Something' Meme

Draw Something's creator pushes back against claims about the game's collapse. Plus: the limits of branding, living at the mercy of Facebook, and the saddest request the company has ever received.



Draw Something, the Pictionary-style social online game, went from being the number one social game of all time — with 50 million downloads in 50 days — to a cautionary tale about fleeting Facebook fame. But not before Dan Porter, the creator of the game, was able to sell it to Zynga for $180 million in March of last year.


Porter has described himself as an outsider to the gaming world, and admits he is an awful drawer. His favorite Draw Something words, he says, are simple ones like "moustache" and "glasses."


But he is business savvy and pop-culture-obsessed. He was the President of Teach for America at age 27, started the Virgin U.S. music festivals while at Virgin U.S.A., and while at TicketWeb, lead the company's $35 million sale to Ticketmaster. It's been one full year since he created Draw Something at what was then OMGPOP, a struggling game company.


Porter spoke with Buzzfeed about his game.


What have you learned from working with Zynga.


People rag on Zynga for not having originality in some of their games or for not being first with games. People don't understand how hard it is to maintain a game as a service.


A game's service team is as big as the team who built it. It is little things like how regularly you release content, and having more power to dive into the data and understand people's patterns of how often they play and how many people they invite to play. We run this game that, a year later, still has millions of users.


But you lost five million users in the month after you were bought by Zynga.


There was an out of control meme that was not accurate. They had incomplete information based on data people could get from connected Facebook users. Half our users didn't use Facebook, largely because as the game spread, there were many older and younger users.


You still lost a lot of users.


Our game was at its peak perhaps the most popular social game ever. It was basically a major frenzy. It is impossible to sustain that. You almost get a pile on effect because people want to join to see what is going on and not all of them will stay.


It's like the number of people who were watching Gangnam Style videos, versus now, when it has kind of tailed off. So we had to go from a manic point to a settling point. The irony is that the point at which it settled is still a very very large number.


Facebook data suggesting user loss after OMGPOP was bought by Zynga:


Facebook data suggesting user loss after OMGPOP was bought by Zynga:


Porter points out that Facebook's numbers didn't tell the whole story.


Via: appdata.com


There has been controversy about the new advertisement model where brands are used as words. How was the decision to do that made?


Originally we put brands in the game because they are a part of pop culture and the everyday life. It wasn't like overly conscious or really by design. And then we were like, "holy smokes, millions of people are drawing the Nike swoosh and the Coke logo. Man, we are such idiots, we should figure out how to get paid for that." So we reached out to ones that made sense and are iconic and fun.


Were you concerned that people would be upset about being bombarded by ads?


I was a little concerned with that. I agree with you personally that there is advertising everywhere and people are always trying to message you and you always have to try to steel yourself against it. But the reality was people love riffing on the brands that resonate with them. We would test them and they would always be among the most popular things drawn.


It is so low key in the game. There is no messaging that comes along with it. The players have total creative control over it. They could integrate the brand with their drawings and just like they do in their life. It is not seen as marketing. At the end of the day it isn't the biggest revenue source for the game, so there is a lot of flexibility.


Is there anywhere you would draw the line?


You wont see anything that isn't fun, like pharmaceutical companies. I think oil companies and cigarette companies would really upset people.




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Monday, February 18, 2013

New PlayStation will expand social features, could integrate mobile gaming, says WSJ

PlayStation logo (STOCK)

Mere days before the successor to the PlayStation 3 is rumored to be announced, The Wall Street Journal has published a few more tidbits on what we might see. According to anonymous sources, Sony will be expanding on the console's current social features, allowing users to share achievements through Facebook and Twitter and upload gameplay footage to YouTube. These features were already present to some extent on the PlayStation 3, but we could be seeing a better experience in the future, in line with previous reports that the new PlayStation would emphasize social gaming experiences.


The Journal also tentatively filled in some of the gaps in Sony's plans for extra features and its acquired cloud gaming service Gaikai: we're now hearing...


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