Thursday, December 20, 2012

Adobe acquires art sharing site Behance to bolster Creative Cloud

Behance stock

Adobe has significantly changed up its traditional formula this year by offering subscription-based access to its Creative Suite of design tools, and now the company is getting into content sharing with today's announcement that it has acquired Behance. Behnace, like DeviantArt, is a site designed to help artists showcase their work, and it offers online portfolio and gallery tools. Adobe is keeping mum on how it specifically plans to integrate Behance, but it does intend to use the service to bolster its Creative Cloud subscription service. The company announced earlier this month that Creative Cloud — which starts at $49.99 per month — had accumulated over 1 million users (approximately 326,000 of which had paid access), and it a...


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