Friday, January 11, 2013

Microsoft's new London studio is building games exclusively for the cloud

Xbox Live stock

In November, we learned that Microsoft was planning to build original games for tablets and mobile phones, spreading the Xbox brand further than ever before, with a new UK studio called Lift London. Now, however, Microsoft VP Phil Harrison has clarified the studio's mission: to build games for the cloud itself. "I wanted to create from scratch a 21st century studio. Not a studio that would make retail products; a studio that would make games for the cloud, putting together the most incredible talent ever seen in a start-up," he told reporters during a London press conference. Though Harrison says the company will continue to support retail, suggesting that physical game discs might not go away soon, he suggested that the company's future...


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