A new site, GromSocial, wants to be a Facebook for kids. But is a childproof social network a social network at all?
"I am 11 years old," wrote Zach Marks, the now-12 founder of GromSocial, in his site's founding message. "My dad was never big on me joining the popular networking sites where kids are exposed to adult content, but all my friends had accounts."
His situation is a common one: Facebook is nearly ubiquitous among young internet users, and while its terms of service prohibit users under the age of 13, it does little to prevent children from joining. All they need is access to a computer and an email address (Gmail technically doesn't allow users under the age of 13, either, but nobody's checking).
The allure of social networking is as obvious to children as its dangers are to their parents. That's why Zach, with the help of his father, who runs an energy drink company, and a web designer, started a social network of his own: with the hope of somehow combining the freedom of Facebook with the safety of, well, not Facebook.
GromSocial's plan is two-pronged: On the kids' side, it offers both a familiarly structured social network (it's somewhat Facebook-like, with status updates and a newsfeed) dressed up in child-friendly (though sort of Nickelodeon, early-web-style) interface, and a variety of content around which new users can rally, including games and talking video characters who are also preloaded as friends. It's also got some lighthearted posts for and presumably by kids. Some evoke a sort of preteen BuzzFeed — one post, called "Things You Don't Know," is either the platonic ideal of the listicle or a perfectly damning parody.
On the parents' side, Grom purports to offer peace of mind: kids signing up for the site must supply a parent or guardian's email address before their account is approved. Once the account is approved, parents get regular updates as to their kids' activity. There are profanity filters on all posts and anti-bullying content scattered throughout.
The site is both interesting to kids — its founder says that while it's only getting a few thousands visitors a day, it's been growing quickly — and endearing to adults. But it's a small operation facing some large hurdles, which becomes apparent after just a few minutes on the site.
The signup process works as follows: The child registers an account, which triggers a verification message to a parent or guardian, whose email address is supplied by the child. The account is activated as soon as the parent clicks the verification link. Here's how the site describes it:
A: No system is fail proof but GromSocial makes it very difficult for these people to enter.
Step One: Fill out a membership form and enter a valid e-mail address, home address and phone number.
Step Two: Electronic signature agreeing to the terms of the site.
Step Three: Get a current adult member and child member of GromSocial to approve you.
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