Teen girls' thighs. Subway commuters' armpits. The peephole in your front door. Where will ads show up next?
Via: sbenefield
You new-age DVR-ing people no longer gather round your Admiral console TV to watch Geritol commercials. You just...can't...wait...til morning to get your news from a PHYSICAL NEWSPAPER like good anti-communists. And so marketers and their advertising agencies are now forced to force you to look at ads where you've never seen them before.
This spread of advertising media placement into every physical location and aspect of your daily life is known as Ad Creep . The phenomenon started, in earnest in the early aughts with innovations like advertising on foreheads. This began with small businesses offering money to young people to wear temporary tattoos between their eyes. But big businesses very much liked this idea. One of the first large scale occurrences of forehead-vertising was in 2004 when an army of 40 people with Toyota Scion logos on their foreheads walked around Times Square to promote the newest model.
Ad Creep has exploded since then. And we are now headed steadily and unchecked to a Minority Report Ad Creep world. And there is really nowhere to hide.
Red China? I've got news for you, Mao, China is Ad Creeping, too. Big time. You can not get away from advertising that easily.
Go ahead: buy a deserted island. You'll be skywritten to.
Here are 10 of the most obtrusive, invasive, and downright creepy examples of Ad Creep from recent years.
Japanese girls' thighs
We're way beyond and below forehead advertising now.
The Japanese PR company Absolute Territory has begun paying young women to wear advertising stickers on their thighs, between the edge of their miniskirts and their high socks.
Over 1,500 women — 18-and-over only — have applied for the agency's service, and their number is growing fast.
After choosing a sticker ad, the woman has to wear it for at least eight hours a day, or more, for a set period of time, in order to receive payment. To prove they are actively going out and promoting their thigh ads, they have to post photos of themselves wearing the stickers on their Facebook, Twitter or other social media accounts.
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